PORTFOLIO DEVELOPMENT


Your portfolio demonstrates the work you will
be able to do and the salary your work is worth. 


PRSA: PR PORTFOLIO
5 Essential Tips for Creating a PR Portfolio That Gets Results


CreativeBlog: CREATIVE PORTFOLIO

How to Create a Standout Portfolio


Portfolio Tutorial

This tutorial includes:

  • Past student sample portfolios

  • Steps to take and preparations to make

  • How to choose an online platform

  • How to create layouts, descriptions, navigation, and design

  • Pages and elements to include in a portfolio

  • Requirements and expectations


Save all of your coursework from the very first semester forward.

The ADPR program requires a portfolio of student work in the senior year. You never know when you'll want to revise a class project for your portfolio. A good guideline is to never throw away work--in school or on the job--and remember to keep versions of it as you go.

 

Portfolio development takes time (and never ends).

 

Your self-promotional materials (resume, website, etc.) will be one of the largest and most important projects of your career. Give yourself time to develop it and seek feedback from many professionals and teachers as you go. Search the Web for tips on how to develop these aspects of your portfolio, and get inspired by the great work of others. To start, visit Format.com's "10 Steps to Building Your Perfect Online Portfolio." You will continue to develop your portfolio and resume throughout your career as you grown and change. It's never a light task, and it's particularly challenging and important for new graduates.


Types of Work to Consider:

 

CREATIVE
ADVERTISING

Campaign Books
Social Media Examples
Graphic Design
Illustrations
Videos
Photoshop
Logos
Web Design
Blogs (strategic)
Data Visualization
Copywriting
Print Ads
Email Blasts

Flyers
Animation
Marketing Proposals
Research Reports
SEO Reports

[More]

PUBLIC RELATIONS

Campaign Books
Social Media Examples

Press Releases
Media Kits
Videos and Imaging
Interviews 
Feature Stories
Blogs (strategic)
Marketing Proposals
Research Reports
"White Papers"
Graphic Design
Email Blasts
Event Planning Examples
SEO Reports
[More]

DIGITAL
MEDIA

Campaign Books
Social Media Examples
Web Design & Development
Data Visualization
Videos
SEO Reports
Mobile Apps 
Games
Emerging Media
Imaging (Photoshop)
Animation
Blogs (strategic)
Marketing Proposals

[More]

ACCOUNT SERVICE

Campaign Books
Market Research
Marketing Reports
Creative Briefs
Client Proposals
Journey Maps
Media Kits
Blogs (strategic)
SEO Reports

[More]

MAJOR.COM

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